> ## Content Index > Fetch the complete content index at: https://www.analysepodcast.com/llms.txt > Use this file to discover other available public pages before exploring further. # All about Wechat with Charlie Custer - URL: https://www.analysepodcast.com/episode-35-all-about-wechat-with-charlie-custer/ - Published: 2015-06-03T14:44:18.000Z - Updated: 2026-07-19T13:49:22.000Z - Description: Charlie Custer, editor of Tech In Asia discuss everything about Wechat by Tencent, the most popular messaging app in China. - Author: Leong Chung Wei Bernard - Tags: Analyse Podcast Charlie Custer, editor of Tech In Asia joined us to talk on everything about Wechat by Tencent, the most popular messaging app in China by one of the top Chinese internet companies and why Facebook and Snapchat are now focused on cloning it for the western markets. We discuss why Wechat is so successful not just in gathering users but also its uncanny ability to monetise with various revenue streams and also Tencent’s history with QQ, it’s former desktop messaging app. We touched on the conversation on why Chinese companies copy and also the motivation behind Charlie’s latest project, the Tech in Asia podcast. Here are the interesting notes and links to the discussion: - The story of [Charlie Custer](https://www.linkedin.com/in/charliecuster?ref=analysepodcast.com) ([@chinageeks](https://twitter.com/ChinaGeeks?ref=analysepodcast.com)) - How did you get started in writing about technology & video games in China? - From [ChinaGeeks](http://chinageeks.org/?ref=analysepodcast.com) to [Tech In Asia](https://www.techinasia.com/author/custerc/?ref=analysepodcast.com) - You have made a documentary about children trafficking, and what inspired to do so? - [Tencent ](http://www.tencent.com/en-us/index.shtml?ref=analysepodcast.com)and [WeChat](http://www.wechat.com/en/?ref=analysepodcast.com) - An introduction to [Tencent](http://en.wikipedia.org/wiki/Tencent?ref=analysepodcast.com) and how it started from QQ, a desktop messaging app and subsequently move to WeChat. (News archive on [Tencent on Tech in Asia](https://www.techinasia.com/tag/tencent/?ref=analysepodcast.com)) - What is [WeChat](http://en.wikipedia.org/wiki/WeChat?ref=analysepodcast.com)? How does WeChat work as a messaging app? - What is the business model for WeChat? - How does [third party developers](http://dev.wechat.com/?ref=analysepodcast.com) and [businesses](http://wechatmarketing.com.sg/wechat-business-official-account/?ref=analysepodcast.com) get on WeChat? A discussion on WeChat public accounts (共众号) and subscription accounts (订阅号). - Why is WeChat has significantly high ARPU $7 vs Whatsapp ARPU $1 / [Facebook ARPU](http://www.medianama.com/2015/04/223-facebooks-q1-2015-earnings/?ref=analysepodcast.com) $1.18 for APAC, $2.5 for worldwide for Q1 2015? Tencent [market capitalisation hits US$200B](https://www.techinasia.com/tencent-market-breaks-us200-billion-time/?ref=analysepodcast.com), reached [0.5B monthly active users in Q4 2014](https://www.techinasia.com/wechat-500-million-active-users-q4-2014/?ref=analysepodcast.com) and [US$13B in revenues](https://www.techinasia.com/tencent-13-billion-in-revenues-2014/?ref=analysepodcast.com). - How do Chinese users use WeChat? - Reading news - Book taxis - Do ecommerce - Gaming - How does WeChat compares to other messaging apps: LINE and Kakao Talk? - Why is Facebook and Snapchat copying Tencent’s model for the western markets? Specifically for Whatsapp, why did Facebook not copy Wechat to attack the emerging markets? References: [Messaging Apps as Platforms by Jan Dawson](https://techpinions.com/messaging-apps-as-platforms/40185?ref=analysepodcast.com), [Wechat vs Whatsapp](http://qz.com/179007/wechat-is-nothing-like-whatsapp-and-that-makes-it-even-more-valuable/?ref=analysepodcast.com), [Facebook ARPU](http://www.medianama.com/2015/04/223-facebooks-q1-2015-earnings/?ref=analysepodcast.com) and [Facebook acquisition of Whatsapp](http://seekingalpha.com/article/2041713-whatsapp-acquisition-fundamentals-rewards-risks?ref=analysepodcast.com). - Tencent has been investing in startups which utilise Wechat: [Call a chicken](http://www.jgwm.com.cn/?ref=analysepodcast.com), [Kuaidi](https://www.crunchbase.com/organization/kuaidi-dache?ref=analysepodcast.com) and [Didi Dache](https://www.crunchbase.com/organization/didi-dache?ref=analysepodcast.com)(now merged). - [Why Chinese companies copy](https://www.techinasia.com/chinese-companies-copy/?ref=analysepodcast.com) - Main reasons: risk aversion and it is not the first but the company which gets it right. - The case study of Fanfou, the first twitter clone and how it was shut down by the Chinese government that led to the rise of Sina Weibo. - The story of how Alibaba took the concept of EBay, and adapted it to Taobao and won the market. - The [TIA Podcast](https://www.techinasia.com/podcast/?ref=analysepodcast.com) - What is the objective of the show? - What are the motivations behind starting it? - What are you covering on the show? **Podcast Information:** - [Feed](http://feeds.feedburner.com/analyseasia?ref=analysepodcast.com) - [iTunes](https://itunes.apple.com/us/podcast/analyse-asia-bernard-leong/id914868245?ref=analysepodcast.com) - [SoundCloud](https://soundcloud.com/analyseasia?ref=analysepodcast.com) - [Twitter](http://www.twitter.com/analyseasia?ref=analysepodcast.com) - [Facebook](http://www.facebook.com/asiaanalyse) - [Google+](http://google.com/+AnalyseAsia?ref=analysepodcast.com) - [Linkedin](https://www.linkedin.com/company/analyse-asia?ref=analysepodcast.com) - [Stitcher](http://www.stitcher.com/podcast/analyse-asia?ref=analysepodcast.com) The show is hosted by [Bernard Leong](http://www.bernardleong.com/?ref=analysepodcast.com) ([@bleongcw)](http://www.twitter.com/bleongcw?ref=analysepodcast.com) and are sponsored by [Ideal Workspace](http://www.idealworkspace.com/?ref=analysepodcast.com) ([Twitter](http://www.twitter.com/idealworkspace?ref=analysepodcast.com), [Facebook](http://www.facebook.com/idealworkspace) and [LinkedIn](https://www.linkedin.com/company/3770397?ref=analysepodcast.com)) and [Linkcious](http://www.linkcious.com/?ref=analysepodcast.com) (and check out their other product, [Chiibi](http://chiibi.com/?ref=analysepodcast.com)).