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# Go-Jek in Indonesia with Rama Mamuaya
- URL: https://www.analysepodcast.com/episode-267-go-jek-in-indonesia-with-rama-mamuaya/
- Published: 2018-10-10T14:38:43.000Z
- Updated: 2026-07-19T13:51:03.000Z
- Description: Rama Mamuaya from Daily Social discussed Go-Jek, the most exciting super app from Indonesia and how it has dominated in Indonesia and now poised to take on Grab for the rest of Southeast Asia.
- Author: Leong Chung Wei Bernard
- Tags: Analyse Podcast

Rama Mamuaya, founder and CEO of DailySocial joined us to discuss one of the most important startup unicorns in Indonesia, Go-Jek. We discussed the backstory behind G0-Jek which evolved from a ride-hailing to now a super app that bridge payments, ride hailing and other services in Indonesia, and why it’s giving Grab a run for their money. We examined Go-Jek’s regional expansion strategy and how it is becoming a proxy battle between Alibaba Group and Tencent in Southeast Asia.

Here are the interesting show notes and links to the discussion (with time-stamps included):

- Rama Mamuaya ([@rampok](https://twitter.com/rampok?ref=analysepodcast.com), [LinkedIn](https://www.linkedin.com/in/rmamuaya/?ref=analysepodcast.com)), Founder and CEO of [Dailysocial](https://dailysocial.id/?ref=analysepodcast.com) ([@dailysocial](https://twitter.com/dailysocial?ref=analysepodcast.com)) \[0:25\]  
  - Since our last conversation, what have you been up to? \[0:28\]  
    - Launch of DailySocial new innovation-incubation platform \[1:30\]
    - How does the platform works for small and medium businesses in Indonesia? \[2:11\]
  - How has the startup ecosystem in Indonesia evolving in the past three years? \[3:20\]
- [Go-Jek](https://www.go-jek.com/?ref=analysepodcast.com) in Indonesia \[5:04\]  
  - Can you briefly introduce the company Go-Jek and what is their mission and vision as a company? \[5:40\]
  - Who are the founders behind Go-Jek? \[8:16\]
  - How does the Indonesian customer access Go-Jek? \[11:13\]
  - What are the products and services that Go-Jek provide for their users? \[13:15\]
  - How does Go-Jek differ from the other ride-hailing apps? What is its competitive advantage that made it difficult for Grab to gain a foothold in Indonesia? \[15:45\]
  - In your opinion, how’s the match-up between Grab and Go-Jek in Indonesia? What are the battlegrounds that these two companies will try to win over the other within Indonesia? \[17:44\]
  - Thoughts on Indonesia as a massive market and whether it is protective of its local champions similar to India and China. Does Go-Jek have that advantage against Grab \[20:06\]
  - Who are the investors behind Go-Jek? Google, Tencent, NSI Ventures, Meituan-Dianping and etc. \[22:05\]
  - Go-Jek has tried to expand across Southeast Asia, do you think that their business model will work with the other countries, given that Grab has a strong foothold in the other markets? \[24:02\]
  - Comments on effective market size of Indonesia and whether Go-Jek’s super app strategy will work in Indonesia. \[24:51\]
  - Where will Go-Jek be in 3 years from now \[29:47\]
- Closing \[31:35\]  
  - Can you recommend a book, podcast or anything else that has impact to your work and personal life recently? \[32:01\]  
    - Rama’s recommendations: Peter Thiel “Zero to One” and Ben Horowitz “The Hard Thing about Hard Things”
  - How do my audience find you? \[32:50\]

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The show is hosted by [Bernard Leong](http://www.bernardleong.com/?ref=analysepodcast.com) ([@bernardleong](http://www.twitter.com/bernardleong?ref=analysepodcast.com) & [weibo](https://weibo.com/bleongcw?ref=analysepodcast.com)) and are sponsored by [Ideal Workspace](http://www.idealworkspace.com/?ref=analysepodcast.com) ([Twitter](http://www.twitter.com/idealworkspace?ref=analysepodcast.com), [Facebook](http://www.facebook.com/idealworkspace) and [LinkedIn](https://www.linkedin.com/company/3770397?ref=analysepodcast.com)) with their new [Altizen Desk](http://altizen.com/?ref=analysepodcast.com) ([Twitter](http://www.twitter.com/thealtizen?ref=analysepodcast.com), [Facebook](http://www.facebook.com/thealtizen), [Medium](https://medium.com/@thealtizen?ref=analysepodcast.com)). Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack.

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