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# Perx & the future of SaaS in Asia with Anna Gong
- URL: https://www.analysepodcast.com/episode-173-perx-future-saas-asia-anna-gong/
- Published: 2017-06-13T02:32:45.000Z
- Updated: 2026-07-19T13:50:22.000Z
- Description: Anna Gong, CEO of Perx shared her journey in transforming the mobile rewards company from consumer to enterprise, her thoughts on women leadership & SaaS trends in the future.
- Author: Leong Chung Wei Bernard
- Tags: Analyse Podcast

Anna Gong, CEO of Perx Technologies joined us in a conversation on how she has transform the mobile rewards company from a consumer to an enterprise mobile loyalty platform embedded with AI and where it is heading. She discussed the coverage of Perx across Southeast Asia & how they are serving the different customers and stakeholders. Last but not least, she offered her perspectives on the major trends in software as a service (SaaS) business models and women leadership in the workplace. 

Here are the interesting show notes and links to the discussion (with time-stamps included):

- Anna Gong, CEO of [Perx Technologies](http://www.getperx.com/?ref=analysepodcast.com) ([@**AnnaLGong**](https://twitter.com/AnnaLGong?ref=analysepodcast.com) ‏, [LinkedIn](https://www.linkedin.com/in/annagong/?ref=analysepodcast.com)) \[0:39\]  
  - How did you start your career and move from US to Asia? \[1:21\]
  - Through your career, what are the interesting lessons learnt? \[2:35\]
- [Perx](http://www.getperx.com/?ref=analysepodcast.com) \[3:34\]  
  - I understand that Perx started off as a consumer company, and you have pivoted it from consumer to enterprise focus after taking over from the founders who have left the company. Usually, it is difficult to perform a surgery on a company. How did you end up with the challenge? \[3:34\]
  - What have you done to mitigate the challenges to bring it to its present form? \[6:37\]
  - In your perspective, what is the present mission and vision of Perx? \[7:32\]
  - What are the solutions that Perx helps to solve their current enterprise customers and who are the customers of Perx? \[7:50\]
  - How does Perx balance across the different stakeholders: users, merchants and enterprise? \[9:23\]
  - What is the coverage of Perx across Asia Pacific? \[10:08\]
  - Can you discuss any interesting case studies (business examples, best to use different cases in different countries) about the company? \[11:08\]
  - Can you talk about how you are planning to embed AI into Perx? \[13:11\]
  - Who are the investors of Perx? They include Golden Gate Ventures, RHL Ventures and Eduardo Saverin, co-founder of Facebook \[14:19\]
- Women leadership and trends across Asia \[14:50\]  
  - Congratulations on your recent Women Entrepreneur Awards 2017 under the pulsar category in Singapore and of course, as a woman business leader, what are your advice to the younger generation of women & men out there? \[15:12\]
  - What do you think need to change for the workplace so that we can see better diversity with women in leadership? \[16:09\]
  - Some founders claim that SaaS business models are not gaining traction in Asia, what are your thoughts about the SaaS business and the culture of larger corporations adopting SaaS models? \[17:15\]
  - Are adoption of SaaS models in enterprise technologies dependent on the types of economy for example, developed markets such as Singapore & Hong Kong and emerging markets such as Indonesia? \[19:51\]
  - What are the major trends you see in the enterprise and AI space moving forward? \[21:20\]

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The show is hosted by [Bernard Leong](http://www.bernardleong.com/?ref=analysepodcast.com) ([@bleongcw)](http://www.twitter.com/bleongcw?ref=analysepodcast.com) and are sponsored by [Ideal Workspace](http://www.idealworkspace.com/?ref=analysepodcast.com) ([Twitter](http://www.twitter.com/idealworkspace?ref=analysepodcast.com), [Facebook](http://www.facebook.com/idealworkspace) and [LinkedIn](https://www.linkedin.com/company/3770397?ref=analysepodcast.com)) with their new [Altizen Desk](http://altizen.com/?ref=analysepodcast.com) on [Indiegogo](https://www.indiegogo.com/projects/aspirus-world-s-first-smart-standing-workstation/x/1909131?ref=analysepodcast.com#/) ([Twitter](http://www.twitter.com/thealtizen?ref=analysepodcast.com), [Facebook](http://www.facebook.com/thealtizen), [Medium](https://medium.com/@thealtizen?ref=analysepodcast.com)). Also check out Ideal Workspace’s new standing desk, [Altizen](http://www.altizen.com/?ref=analysepodcast.com) and sign up for their mailing list. Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack.