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# The Apple iPhone 7 Event with Sameer Singh
- URL: https://www.analysepodcast.com/episode-135-apple-iphone-7-event-sameer-singh/
- Published: 2016-09-16T23:08:45.000Z
- Updated: 2026-07-19T13:50:06.000Z
- Description: Sameer Singh and I discussed the recent Apple iPhone 7 event on 7 Sep 2016 and whether the smartphone markets is undergoing structural changes across Asia.
- Author: Leong Chung Wei Bernard
- Tags: Analyse Podcast

Sameer Singh from Tech-thoughts.net joined us for a two parter conversation on the recent major events in technology & their impact in Asia. In this episode, we discussed the recent announcements which came out of the Apple iPhone 7 event and their implications to the smartphone industry. We also examined whether the new iPhone offered us a glimpse in the upgrade cycles and whether the smartphone is undergoing a major structural change across Asia. Finally, we take a look at Apple’s approach in the home and automotive market. 

Here are the interesting show notes and links to the discussion (with time-stamps included):

- Sameer Singh ([@sameer\_singh17](https://twitter.com/sameer%5Fsingh17?ref=analysepodcast.com), [LinkedIn](https://uk.linkedin.com/in/sameer-singh-1ba0177?ref=analysepodcast.com), [Tech-thoughts.net](http://www.tech-thoughts.net/?ref=analysepodcast.com)), Industry Analysis Director for [App Annie](http://appannie.com/?ref=analysepodcast.com)  
  - Since we last spoke, what has Sameer been up to? \[1:07\]
- Post Apple Event at 7 Sep 2016 \[1:34\]  
  - What are the [key announcements](http://www.theverge.com/2016/9/7/12830252/apple-keynote-2016-iphone-7-event-news?ref=analysepodcast.com) that came out of the Apple Event on 7 Sep 2016? \[1:49\]  
    - [iPhone 7](http://www.apple.com/iphone-7/?ref=analysepodcast.com) – Incremental Upgrade, Pricing – Incremental Upgrade, Pricing. (storage capacities)
    - [Apple Watch Series 2](http://www.apple.com/apple-watch-series-2/?ref=analysepodcast.com) – Incremental Upgrade, Pricing, waterproofing. (storage capacities)
    - AirPods
    - Niantic with Pokemon Go watch app and Nintendo Super Mario game in iPhone.
  - What insights do the new Apple phone provide to the upgrade cycles and the underlying structural changes in the smartphone market with the ASPs for iPhones has gone up by $20? \[4:09\]  
    - iPhone sales decline by 35% in India in Q2 2016\. Do note that India never has a iPhone 6 bump. \[6:40\]
    - On the defensive: Apple says they won’t release first weekend pre-order numbers as “they are no longer representative” – What does this hint about supply and demand on the Apple iPhone 7? \[8:23\]
  - What are the important announcements that happened during this event pertaining to industry and to Asia? \[9:40\]  
    - Are the features for the iPhone really for the future (ref: [Jan Dawson](http://www.recode.net/2016/9/9/12850882/apple-iphone-7-announcement-future-signals-taptic-wireless-felica?ref=analysepodcast.com)), given the incrementalism? \[9:58\]
    - Apple trying to increase prices (Apple Watch Series 2 and iPhone 7 Plus) – Attempting to follow iPad Pro formula, raise ASPs among declining volumes. \[11:50\]
    - How Apple is adopting the FeliCa standards for their phones and watches in Japan and moving towards other regional standards. \[13:17\]
    - AirPods – Phil Schiller’s “courage” comment. \[15:32\]
    - W1 chip – a sign of Apple’s thinking about chip design and Internet of Things. \[17:00\]
    - Tendency of early adopters to go for products close to science fiction. Is voice U/I the next platform for developers? \[18:30\]
    - Amazon Echo, Amazon Prime and why it is gaining market share with Voice U/I. \[19:30\]
  - What’s Apple strategy for the home? Any hints from the event. \[22:12\]
  - Apple Car: Is it going to happen or not? (Source: [NY Times](http://www.nytimes.com/2016/09/10/technology/apple-is-said-to-be-rethinking-strategy-on-self-driving-cars.html?%5Fr=0&ref=analysepodcast.com)) \[23:30\]

**Podcast Information:**

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The show is hosted by [Bernard Leong](http://www.bernardleong.com/?ref=analysepodcast.com) ([@bleongcw)](http://www.twitter.com/bleongcw?ref=analysepodcast.com) and are sponsored by [Ideal Workspace](http://www.idealworkspace.com/?ref=analysepodcast.com) ([Twitter](http://www.twitter.com/idealworkspace?ref=analysepodcast.com), [Facebook](http://www.facebook.com/idealworkspace) and [LinkedIn](https://www.linkedin.com/company/3770397?ref=analysepodcast.com)) with their new [Altizen Desk](http://altizen.com/?ref=analysepodcast.com) on [Indiegogo](https://www.indiegogo.com/projects/aspirus-world-s-first-smart-standing-workstation/x/1909131?ref=analysepodcast.com#/) ([Twitter](http://www.twitter.com/thealtizen?ref=analysepodcast.com), [Facebook](http://www.facebook.com/thealtizen), [Medium](https://medium.com/@thealtizen?ref=analysepodcast.com)). Also check out Ideal Workspace’s new standing desk, [Altizen](http://www.altizen.com/?ref=analysepodcast.com) and sign up for their mailing list. Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack.